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Onduline Indonesia — Social Media & Digital Marketing Management
The Onduline Indonesia Social Media Project focuses on managing and growing the brand’s digital presence through strategic content planning, creative execution, and performance-driven advertising. The main goal is to build awareness, strengthen brand identity, and generate engagement through Instagram and complementary digital channels.
Features
The Onduline Indonesia Social Media Project focuses on managing and growing the brand’s digital presence through strategic content planning, creative execution, and performance-driven advertising. The main goal is to build awareness, strengthen brand identity, and generate engagement through Instagram and complementary digital channels.
Key Responsibilities & Deliverables
1. Content Planning & Strategy
Developed a comprehensive social media strategy aligned with Onduline Indonesia’s marketing objectives. This includes defining content pillars, audience targeting, brand tone, and visual direction to ensure consistent and impactful messaging across all posts.
2. Editorial Plan
Created and maintained a monthly editorial calendar to organize content schedules, campaign timelines, and key promotional activities — ensuring optimal posting frequency and thematic consistency.
3. Content Production (Reels & Feed)
Produced engaging Instagram Reels and Feed content with a balance of educational, promotional, and lifestyle themes. Oversaw the entire creative process from ideation, scripting, and shooting to editing and publishing — tailored to resonate with the Indonesian audience.
4. Meta Ads Management
Handled Meta Ads campaigns (Instagram & Facebook) to increase reach, engagement, and conversions. This included ad creative development, audience segmentation, budget optimization, and performance reporting.
5. Google Ads Campaigns
Executed Google Search and Display Ads to drive traffic and leads from relevant keywords, ensuring consistent cross-channel visibility for Onduline Indonesia.
6. Digicare (Digital Customer Care)
Implemented Digicare, a digital customer service workflow that manages inquiries and feedback through Instagram DMs and comments. This ensured responsive communication and enhanced customer satisfaction.
7. Consultation & Performance Review
Provided ongoing digital consultation to optimize campaign performance, improve content effectiveness, and identify new opportunities for audience engagement and sales growth.
Impact
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Increased brand visibility and audience engagement
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Improved response rate and customer satisfaction via Digicare
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Optimized ad spending through performance-based insights
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Strengthened overall digital brand presence and credibility
