TumbuhBesamo — Political Campaign Branding & Digital Strategy

Features

The TumbuhBesamo Project was developed as part of Raden Ridwan’s campaign for the Jambi Mayor Election, focusing on building strong public awareness, emotional connection, and visual consistency across all digital and offline platforms. The campaign combined creative storytelling, social media strategy, and impactful design to communicate the candidate’s vision to the public.

Key Responsibilities & Deliverables

1. Content Planning & Strategy
Designed a comprehensive communication strategy to position Raden Ridwan as a relatable and visionary leader. Defined messaging themes around growth, unity, and community empowerment that aligned with the TumbuhBesamo(“Grow Together”) spirit.

2. Editorial Plan
Created a monthly editorial roadmap for Instagram and supporting media channels — organizing storytelling content, campaign updates, community highlights, and interactive posts to maintain engagement and consistency.

3. Content Production (Reels & Feed)
Produced high-quality Instagram Reels and Feed content highlighting campaign moments, testimonials, and community stories. The focus was on emotional storytelling and authenticity to build strong audience resonance.

4. Meta Ads & Google Ads Management
Managed targeted social and search advertising campaigns to boost candidate visibility, voter awareness, and online engagement within the Jambi region.

5. Digicare (Digital Public Interaction)
Handled public communication through comments, DMs, and community feedback, ensuring responsive interaction and positive engagement throughout the campaign period.

6. Billboard Design
Created billboard designs consistent with the campaign’s visual identity — integrating key messages, portraits, and slogans to reinforce recognition both online and offline.

7. Personal Branding for Raden Ridwan
Developed a personal branding strategy to shape Raden Ridwan’s public image as approachable, credible, and community-driven. Included content tone, visual style, and persona alignment.

8. Logo & Visual Identity Design
Designed the TumbuhBesamo logo and branding system, ensuring all campaign materials — from digital posts to printed banners — maintained a unified, professional look.

9. Viral Campaign Concepts
Created unique and memorable creative ideas aimed at sparking organic engagement and social conversation, increasing the campaign’s reach across digital platforms.

Impact

• Strengthened Raden Ridwan’s digital and public image

• Increased awareness and engagement through integrated online–offline campaigns

• Built a consistent and emotionally resonant campaign identity under the TumbuhBesamo brand