Perdoski — Social Media & Digital Marketing Management

Features

The Perdoski.id Social Media Project focuses on managing and elevating the brand’s presence on Instagram through strategic content planning, creative production, and performance-driven digital marketing. The objective is to strengthen Perdoski’s professional image, build an active online community, and enhance engagement among dermatologists and healthcare audiences in Indonesia.

Key Responsibilities & Deliverables

1. Content Planning & Strategy
Developed a comprehensive content strategy tailored to Perdoski’s audience — combining professional, educational, and community-focused themes to reflect the organization’s expertise and credibility in dermatology.

2. Editorial Plan
Created a monthly editorial calendar to organize posting schedules, key campaigns, event coverage, and educational content. Ensured alignment with Perdoski’s brand tone and communication goals.

3. Content Production (Reels & Feed)
Produced Instagram Reels and Feed content focused on dermatology education, event highlights, and member engagement. Oversaw concept development, visual direction, video editing, and caption writing to maintain a professional yet approachable brand presence.

Impact

• Strengthened Perdoski’s online authority and professional branding

• Improved engagement through informative and community-centered content

• Increased awareness of dermatology education and events