Bradleys Footwear Digital Marketing

Features

Bradleys Footwear is a premium men’s footwear brand specializing in authentic leather shoes, handcrafted by skilled artisans in Bandung. Known for its durability, craftsmanship, and timeless masculine design, Bradleys offers elegant yet functional footwear for professionals and leather-enthusiasts alike.

Wiradipa’s Role in Growing the Brand

Wiradipa partnered with Bradleys Footwear to elevate their digital presence, strengthen brand positioning, and accelerate customer acquisition—primarily through Instagram. The focus was on developing a powerful content strategy, enhancing audience engagement, and maximizing sales conversions through social media.

Significant Instagram Growth

• The Bradleys Instagram account initially had 37,000 followers.

• Through strategic content and optimization, the account grew to over 70,000 followers.

• Engagement increased consistently with visually compelling content and targeted storytelling.

All growth was achieved while maintaining the brand’s premium tone and highlighting its handcrafted identity.

Increased Orders & Sales Leads

With improved visibility and refined content direction, Bradleys Footwear saw a substantial rise in orders and high-quality leads.
Instagram became a strong sales channel with better conversion rates and a more loyal audience.

Services Provided by Wiradipa

1. Instagram Copywriting

• Engaging, persuasive captions aligned with Bradleys’ premium brand identity.

• Storytelling that highlights craftsmanship, leather quality, and handmade values.

2. Media Production

• High-quality product photos and videos to showcase shoe details.

• Visual concepts crafted to reflect an elegant and masculine brand image.

3. Content & Social Media Strategy

• Monthly content planning and structured posting schedules.

• Performance tracking and optimization.

• Audience mapping and competitor analysis.

4. KOL & Influencer Management

• Selecting influencers relevant to men’s fashion and leather lifestyle.

• Handling negotiations, content coordination, and campaign execution.

• Measuring impact to ensure strong ROI for each collaboration.

Results

Through this strategic collaboration, Bradleys Footwear experienced notable improvements in:

• Brand awareness

• Organic follower growth

• Engagement rate

• Sales and incoming orders

• Brand credibility in Indonesia’s premium footwear market

Wiradipa successfully helped solidify Bradleys as a trusted, high-quality, handcrafted leather footwear brand admired by thousands of customers.